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Home2 Suites by Hilton & Retail Center Project - Rowlett, TX

Project Overview

Home2 targets savvy, value-wise, extended-stay guests, this exciting Hilton Worldwide Portfolio concept delivers unexpected style, enhanced flexibility, expanded spaces, differentiated amenities and passionate service. The Home2 brand has gone the extra step to make sure that a new Home2 is as easy to build as it is to maintain and operate. The prototype scheme makes a fresh contemporary statement, reinforcing the Brand Pillars in a manner seldom seen at this value level. All these items have been carefully selected for cost effectiveness and durability in a hospitality environment.

  • Land: 3.076 acres

  • Hotel Keys: 108 rooms

  • Retail Area: 13,800 sf

  • Hotel Cost / Key: $121,475

  • Retail Cost / sf: $130.00

Comparable Brands

Brand highlights:

  • Compelling economics and strong performance in
    ADR, occupancy, and extended stay occupancy

  • Backed by Hilton’s robust demand generation engines
    and features the best Extended Stay tool in the industry

  • Modern, spacious suites with full kitchens, larger
    public spaces and a complimentary hot breakfast

Extended stays should feel just like home. At Home2, guests can expect roomy suites with a kitchen & refrigerator and a customizable workspace with free Wi-Fi. A free breakfast is served every day as well as unique amenities like a combined laundry & fitness center.

Stylish Suites

Our stylish studio suites and one-bedroom suites provide the perfect floor plans when guests stay a night, week or even a whole season. Our one-bedroom suites include everything featured in our studio suites plus more square footage, a dining table with chairs, and a door to separate the sleeping space from the living areas.

Room to Work

Guests love our Working Wall—a functional and customizable space stretching the entire length of the room with extra shelving and drawer space for personal storage. It comes with a Humanscale ergonomic chair, table with wheels, and task lighting to help guests concentrate.

Functional FF&E

All suites are complete with a living area that features a full-sized sleeper sofa. Nesting tables sit beside the sofa to rest a guest’s cold drink or to spread out all their stuff. The TV has Bluetooth capabilities and is on a flexible mount that allows guests to watch from anywhere in the suite, so it's easy to make this area a home base for relaxation.

Fully-Stocked, Full Kitchen

All of our kitchens include a full–size, energy efficient refrigerator/freezer, microwave, sink and dishwasher. Plus, what kitchen would be complete without a toaster, microwavable cookware and cooking utensils? We have it all! Our guests may be here a while, so we want to provide them enough dishes and glassware to last. Six place settings are in each suite to allow guests to entertain friends and help conserve water by starting the dishwasher less often. To help guests keep their healthy eating routine while traveling, or for those days when they just feel like showing off their culinary skills, induction burner cooktops and accessories are free to check out at the front desk.

Free Healthy Breakfast

Guests can mix and match their favorite breakfast each morning, choosing from a variety of cereals, six rotating warm, artisan breakfast sandwiches, waffles, oatmeal, grits, yogurt and assorted toppings, for over 400 possible breakfast combinations. They can have a buckwheat waffle on Monday and a sausage, egg and cheese bagel on Tuesday. It’s their choice2, and it's on us!


Our Spin2 Cycle is a fitness center and laundry area so guests can get in some reps while getting out some stains. Perfect for an extended stay.

Saline Swimming Pool

Guests can enjoy a relaxing pool experience whether they’re floating or swimming laps. Our saline, chemical-free pools are a pledge to sustainability and maintained with natural minerals.

Patio with Grills

We encourage our guests to fire up the grills in our patio area and enjoy the same tasty cookout foods as they do when they’re at their own home.

Location Overview

This project is uniquely located on a land peninsula extending over Lake Ray Hubbard, a 22,745 acre, fresh water lake providing water and recreational usage to North Texas communities. The property sits across the bridge on Interstate I-30 from Bass Pro Shop. The hotel will have panoramic views of the Lake and its shores.

The proposed development is located off of Interstate 30 within the midst of the new Bayside Development. Bayside is a 262-acre, mixed use lakefront community that will be a destination resort development fusing luxury living, shopping and entertainment in a uniquely sophisticated lakefront urban environment. The project is conveniently located near the following major North Texas cities and destinations:


  • 9.0 Miles to Garland

  • 12 Miles to Mesquite Convention Center and Arena

  • 18.0 Miles to Downtown Dallas

  • 19.0 Miles to Plano

  • 26.0 Miles Dallas Love Field Airport

Dallas-Fort Worth Hospitality Market Trends

With its fast-expanding and diversified market, the Dallas-Fort Worth area has been on the radar of hotel owners and investors for several years. Since 2007, 175 hotels opened in this market, with the majority opening during and just after the recession as

financing already had been secured. During the recession, hotel supply tapered off due to the lack of financing. This allowed hotels to ramp up occupancy levels. Today, seventy-five percent of U.S. markets are in the Hospitality “Expansionary Market Cycle” phase, including the Dallas-Fort Worth market.

Dallas-Fort Worth Retail Market Trends

Dallas-Fort Worth’s retail market ended 2016 with 92.6 percent occupancy, an increase of a full percentage point over year-end 2015’s 91.6 percent occupancy. The occupancy rate exceeds the previous 32-year record for the market, a 92-percent occupancy rate achieved in the boom year of 1984. The new occupancy rate is a result of overall market vacancy dropping to 7.4 percent. As recently as 2009, around 13 percent of the market’s space was vacant, and since then, total vacant space has declined from 23.1 million square feet in the depths of the recession to 14.2 million square feet of vacant space today, a reduction of nearly 10 million square feet over the past seven years.

The proposed development is located off of Interstate 30 within the midst of the new Bayside Development. Bayside is a 262-acre, mixed use lakefront community offering residents a white sand beach experience at the 8-acre Crystal Lagoon with a spectacular 1-acre show fountain, and it will be a destination resort development fusing luxury living, shopping and entertainment in a uniquely sophisticated lakefront urban environment. The greater Bayside development will include lodging demand generators upon completion with anticipated office, retail, and entertainment venues.

Luxury Multi-Family Units: 845 units to be developed by Western Rim

Lifestyle & Conventional Residential: 600 units

Mixed Use Retail/Restaurant/Office: 400,000 sq ft

South Improvement Area

North Improvement Area

Project Overview

Resort: 500 rooms

Limited Service Hotel: 200 rooms

Marina: 1,000 slips

Luxury Multi-Family Units: 1,650 units

High Rise Condos and Townhomes: 350 units

Mixed Use Entertainment/Restaurant: 300,000 sq ft

Mixed Use Office/Retail: 800,000 sq ft

Crystal Lagoon: 8 Acres including 2 acres of beach frontage

Show Fountain: 1 Acre in Size, 300’ long, 250 water nozzles that go up to 200 feet in the air, 29 fire nozzles, and 2 video mist screens

Trolley: The Bayside trolley is an open-style bench trolley that is battery operated with bright, richly colored and ornate cars

Parks and Open Space: 45 Acres of programmed parks including a “Town Center” park, lush gardens, and more than 2,000 new trees

Hike-and-Bike Trails: 4+ miles and 12’ wide –will accommodate golf carts

Project Amenities

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